1.6 million books will be published in 2021. Most will only sell a handful of copies.  A handful will sell millions. 

And some will… Sell well, impact lives and make the author very happy. That’s you!

If you want to write and publish your book in 2021 (and you’re not JK Rowling) then join Sunday Times No.1 Best Selling Author and Book Writing Super Coach Michael Heppell for Write That Book Masterclass Summer '21.

Join Write That Book Masterclass here

Over an amazing 90 Days you will

  • Learn the four keys that every author must master to publish and sell books in 2021.
  • Be inspired by The Masters. 18 titans of the writing, publishing and book marketing world. 
  • Attend Write That Book University. Hosted on premier learning platform Kajabi you will have access to hours of learning and inspiration. Available 24 hours a day, 7 days a week.
  • Join your very own accountability group of fellow authors who will help you get your book over the line.
  • Learn in live group Training Sessions led by Michael Heppell.

    Plus there are some amazing bonus offers for those who take action and want to Write That Book. 

    And these are just the highlights...

Learn from The Alumni.

Successful members of Write That Book Masterclass who want to share their knowledge with you of how they have written, published and sold their books.

Let's hear from some previous members of the Write That Book Masterclass

Here's a short film with previous members, sharing their experience and results.

Join Write That Book Masterclass
  • Creating a killer title
  • Developing a powerful sub-title that sells
  • Creating a promise, your why and what your reader will gain
  • How to generate brilliant ideas
  • Building confidence in your idea
  • Setting up test groups
  • Using your fellow Masterclass members
  • Why you don’t really have competition
  • How to build a group of raving fans BEFORE your book is published so that when you press go, sales are guaranteed
  • Which platforms to use
  • How to set up your tech
  • Using free or super affordable online tools
  • Targeting your perfect reader
  • Using Facebook, Twitter, Instagram and LinkedIn
  • How to build and develop an email list
  • How to write so readers read
  • Using an Editor
  • How much to write
  • The four magic words every new author should know
  • Finding the time to write
  • Eliminating writer’s block
  • Creating the perfect writing environment
  • How long your book should be
  • Building self-belief. You’re an author!
  • Selling your book
  • How to write the perfect pitch document
  • What to avoid
  • Where to find publishers and agents
  • How to appeal to an agent
  • Pitching to a publisher
  • The secret to free publicity
  • How to build an email list
  • Launching your book
Join Masterclass Summer '21

By joining Write That Book Masterclass you will learn from a very special group of people - The Masters

Each is an expert in their field

Here’s who they are and what you can expect to learn from them:

Paul McGee
Speaker and Author of 12 Books including the International Best-Selling Series SUMO.

How to always find time for writing

Where to find ideas

How he landed his book deal

Why he told Michael to Shut UP and Move On

Creating an Author Brand

Rory Scarfe
Agency Director – The Blair Partnership (JK Rowling’s Agent)

Finding an agent

How the author/agent relationship works

What puts agents off authors

The top trait that sets some authors apart

His fascinating thoughts on what will work in 2021

The key to writing successful fiction

The publisher’s dream

Eloise Cook
Publisher Non-Fiction Pearson

A red flag that every author should avoid

The characteristic she looks for in every author

Her controversial thoughts on book titles

The difference between editor, copy editor, proof editor and publisher

Pearson’s entire process from pitch to publish

The fast track way to approach her with your idea

Catherine Emmett
Author – King Of The Swamp

The amazing way Catherine found her agent

The biggest single ‘thing’ about being a children’s author

Creating the right ‘metre’ for your children’s book

How children’s books are read so you know how to write

Working with more than one publisher
The best moment for a children's author

How many books she had to write before she had a hit

Paul East
Book Marketing Specialist with the Right Book Company

Truly understanding your market

PR and Marketing hacks that don’t cost a penny

The amazing benefits of being an author (more than you'd think)

Using local to build your brand
How to get gigs and signings in book shops

Finding the right publisher for you

And without doubt the best marketing idea for authors!

Fiona Deal
Part-time author of Meredith Pink’s Adventures in Egypt

Character creation

How she writes ancient mysteries wrapped up in modern adventures

Self-Publishing on Kindle and Paperback

Linking with Amazon

The importance of a great cover

Writing Shades of Grey

Why it’s ok to write rubbish

Setting up your support team

Join Write That Book Masterclass Here

Alfie Joey
BBC Radio Presenter, Artist and Comedian

Making commitments to create pressure

How he develops ideas every day

How to interview on radio

The biggest mistake you can make if you’re on live radio

How to stay relaxed when you’re live

The author’s most important job when promoting

Creatively using and repurposing your content

Rachel Kenney
Author Talent Scout and Editor

Finding your first agent

What she’s looking for in an author (it could be you)

The danger areas most authors don’t even know about

What she learned from 10 years as Head of Harper Collins Non-Fiction

How to work with an editor

Andy Bounds
Communications and Sales Expert
Author of The Jelly Effect, The Snowball Effect and Top Dog

The number one communication skill which authors need

Why his pitch for The Jelly Effect was so successful

The importance of ‘the afters’ for your readers

The best time to write and be creative

How to brilliantly use LinkedIn

Paul Mort
Author, Marketer and Coach

The amazing way he built his tribe

How to disrupt your industry

Name generation for products

What Paul hated about writing his first book
and what he did about it

The amazing side benefit he discovered by writing his book

Why he self-published his first book and the process he used

What’s vital to get right when self-publishing

The vital step you need in every communication

His shocking advice to children’s authors

Where he gets ideas for his legendary daily emails

Penny Haslam
Author – Make Yourself A Little Bit Famous

How to use your book to promote yourself

And on the flip side - how to promote yourself so you can promote your book

Amazing ways to promote your work

How to get your book over the line

Using LinkedIn

How she found the motivation to write

Working with a publishing partner

Sue Richardson
Founder of The Flying Squad Publishers and partner in The Right Book Company

Why it’s true that everyone has a book inside them

How to write a book that people want to buy

Using a book to build your business

What authors need to think before they write a word

How much autonomy you should expect when working with a publisher

What’s an imprint and how is it different to a publisher

The new ways of publishing and how you can benefit

Why you should always do the pitching process – even if you’re going to self-publish

How to avoid a publishing mistake that could cost you thousands

Join Write That Book Masterclass

Mike Alden
Book Blast Specialist

How to get that Number 1 spot

Finding people to buy your book

Why it's NEVER too early to start marketing

Stealth marketing ideas that don't cost a penny

Creating an unmissable offer

Step by step guide to creating a brilliant book blast

The Secret Lawyer
They used to represent a publisher  - now they're here for you

How to make sure you don't get ripped off

International book rights. What you need to know

How to avoid being sued

The easy trap most new authors fall in to

Copyright law and how not to infringe it

Grant Marshall
Executive Creative Director - DECIDE.

How to create a brand

Why a buyer will or won't pick up your book

Making your design look brilliant online

The biggest mistakes to avoid with design

How one tweak with one product made millions

The start of all great design

Chris Cudmore, Publishing Director - Kogan Page

Don't make these mistakes when pitching to a publisher

What to expect when you get a book deal

Business books in 2021, what he thinks will sell

Understanding exactly who you are writing for

How to pitch Chris


Katherine Clements 
Historical Fiction Author 

How to write historical fiction

What to do when your first Amazon review is 3 stars and includes plot spoilers

Getting a 3 book deal!

The edit

Using Instagram as a fiction writer

How to keep moving forward



Tom Palmer
Young People's Author

Tom's amazing story of becoming a full time author

A clever way to sell hundreds of books

Why you should make friends with librarians

The amazing way he got his first book deal

Eliminating doubt

Maximising on historical events with your writing

Show me the Early Bird Bonuses!

Take a moment to read these comments from previous members of Write That Book Masterclass

Jeannie Duncanson
Author of The Educated Pheasant

I never thought I had the ability to write and illustrate a book, so when I saw the finished printed version, it seemed so unreal

Ildiko Spinfisher
Author of Energy Aware

Writing my book has given me a great sense of completion and the delightful knowledge that others can find guidance in its pages for their own journey

Alan Rafferty
Author of Buying Your Granddaughter

After the euphoria of being published, seeing my book on websites and in bookshops, it suddenly dawned on me that a whole new scintillating world had opened up to me and, just possibly, a whole new career.

Sarah McGeough
Author of Eddy Finds A Family

Writing a book has been a life changing experience.

It’s reignited my passion for writing and I am immensely proud to be able to tribute my book to my son.

Charlotte Grand
Author of The Fertility Kitchen

Write That Book Masterclass is jam-packed with useful information, delivered in an engaging way. I started with a solid idea and by the end, not only had I pitched to a shortlist of agents, I signed with one!

Richard Thomas 
Author of The End Of The Line

Writing a book for me has been a turbulent journey, but safely piloted by the friendship and stewardship of new friends from the Write That Book Masterclass.

Amazing Levels Of Service For Write That Book Masterclass Participants

We asked members of the most recent Write That Book Masterclass for their feedback and they were all surveyed for an NPS (net promoter score).

Members gave Write That Book Masterclass a staggering NPS score of 81 which is higher than Amazon and Apple (combined!)

Your questions answered

Audio is becoming a huge part of the writing world.

In this special bonus session, you will learn how to:

  • Record quality audio without needing a studio
  • Produce your own audio book
  • Sell your audio programme without incurring hefty fees

This BONUS is Worth £950!

Building a mailing list and communicating with your ‘tribe’ is an essential way to create and maintain an interest in your work.

In this bonus session you will discover how to:

  • Set up an online mailing list – for free
  • Create a compelling offer so members will join
  • Automate the process so it works in your sleep
  • Offer quality content so your emails are opened and read

This Bonus is worth £950!

It’s never been more important to launch your book properly. In this bonus session you will learn how to:

  • Create a perfect launch event
  • Encourage pre-registration and ensure people show up
  • How to make an online launch interactive and fun
  • The 3 best ways to sell books at your event

This bonus is worth £1,500!


Join Write That Book Masterclass

Nick Finney
Author of The Bumps Ahead

When I opened the package and saw my book, in print, I cried.

Heather Stevens
Author of Beyond The Breed

A real sense of achievement and feeling like I’ve passed an exam with 100% top marks!

Beth Paris
Author of Scared To Be Me

The immediate impact was that I got to finally share my story; which was a therapeutic relief.

Diane Hull
Author of Be Proud Be Blue

Writing children's books has fulfilled my childhood dream; to share the love of reading with young children, reaching into their hearts and carrying them off to a world of imagination.

Nichola Kingsbury
Author of Compass and Carrot

It has meant accomplishing a life long dream and extending my creativity. 

David Rogers
Author of Fuelled, Fit and Fired Up

A year ago I hadn't even thought about whether I wanted to, or indeed was capable of, writing a book. Now I'm a published author.

Elaine Allen
Author of The Witches of Whittington Edge 

This series of books has been scurrying around in my head for years so it was great to actually get two of them published.

Mike Garde
Author of Tame Your Inner Critic

Writing a book has given me a tremendous sense of achievement and confidence.

Ian Pilbeam
Author of Are We There Yet

One of the best things I have ever done. It now feels like my book has existed forever, it is a living part of me that will live on long after I have departed. 

Join Write That Book Masterclass Summer '21