1.6 million books will be published in 2021. Most will only sell a handful of copies. A handful will sell millions.
And some will… Sell well, impact lives and make the author very happy. That’s you!
If you want to write and publish your book in 2021 (and you’re not JK Rowling) then join Sunday Times No.1 Best Selling Author and Book Writing Super Coach Michael Heppell for Write That Book Masterclass Summer '21.
Over an amazing 90 Days you will
- Learn the four keys that every author must master to publish and sell books in 2021.
- Be inspired by The Masters. 18 titans of the writing, publishing and book marketing world.
- Attend Write That Book University. Hosted on premier learning platform Kajabi you will have access to hours of learning and inspiration. Available 24 hours a day, 7 days a week.
- Join your very own accountability group of fellow authors who will help you get your book over the line.
- Learn in live group Training Sessions led by Michael Heppell.
Plus there are some amazing bonus offers for those who take action and want to Write That Book.
And these are just the highlights...
Learn from The Alumni.
Successful members of Write That Book Masterclass who want to share their knowledge with you of how they have written, published and sold their books.
Let's hear from some previous members of the Write That Book Masterclass
Here's a short film with previous members, sharing their experience and results.
- Creating a killer title
- Developing a powerful sub-title that sells
- Creating a promise, your why and what your reader will gain
- How to generate brilliant ideas
- Building confidence in your idea
- Setting up test groups
- Using your fellow Masterclass members
- Why you don’t really have competition
- How to build a group of raving fans BEFORE your book is published so that when you press go, sales are guaranteed
- Which platforms to use
- How to set up your tech
- Using free or super affordable online tools
- Targeting your perfect reader
- Using Facebook, Twitter, Instagram and LinkedIn
- How to build and develop an email list
- How to write so readers read
- Using an Editor
- How much to write
- The four magic words every new author should know
- Finding the time to write
- Eliminating writer’s block
- Creating the perfect writing environment
- How long your book should be
- Building self-belief. You’re an author!
- Selling your book
- How to write the perfect pitch document
- What to avoid
- Where to find publishers and agents
- How to appeal to an agent
- Pitching to a publisher
- The secret to free publicity
- How to build an email list
- Launching your book
By joining Write That Book Masterclass you will learn from a very special group of people - The Masters
Each is an expert in their field
Here’s who they are and what you can expect to learn from them:
Paul McGee
Speaker and Author of 12 Books including the International Best-Selling Series SUMO.
How to always find time for writing
Where to find ideas
How he landed his book deal
Why he told Michael to Shut UP and Move On
Creating an Author Brand
Rory Scarfe
Agency Director – The Blair Partnership (JK Rowling’s Agent)
Finding an agent
How the author/agent relationship works
What puts agents off authors
The top trait that sets some authors apart
His fascinating thoughts on what will work in 2021
The key to writing successful fiction
The publisher’s dream
Eloise Cook
Publisher Non-Fiction Pearson
A red flag that every author should avoid
The characteristic she looks for in every author
Her controversial thoughts on book titles
The difference between editor, copy editor, proof editor and publisher
Pearson’s entire process from pitch to publish
The fast track way to approach her with your idea
Catherine Emmett
Author – King Of The Swamp
The amazing way Catherine found her agent
The biggest single ‘thing’ about being a children’s author
Creating the right ‘metre’ for your children’s book
How children’s books are read so you know how to write
Working with more than one publisher
The best moment for a children's author
How many books she had to write before she had a hit
Paul East
Book Marketing Specialist with the Right Book Company
Truly understanding your market
PR and Marketing hacks that don’t cost a penny
The amazing benefits of being an author (more than you'd think)
Using local to build your brand
How to get gigs and signings in book shops
Finding the right publisher for you
And without doubt the best marketing idea for authors!
Fiona Deal
Part-time author of Meredith Pink’s Adventures in Egypt
Character creation
How she writes ancient mysteries wrapped up in modern adventures
Self-Publishing on Kindle and Paperback
Linking with Amazon
The importance of a great cover
Writing Shades of Grey
Why it’s ok to write rubbish
Setting up your support team
Alfie Joey
BBC Radio Presenter, Artist and Comedian
Making commitments to create pressure
How he develops ideas every day
How to interview on radio
The biggest mistake you can make if you’re on live radio
How to stay relaxed when you’re live
The author’s most important job when promoting
Creatively using and repurposing your content
Rachel Kenney
Author Talent Scout and Editor
Finding your first agent
What she’s looking for in an author (it could be you)
The danger areas most authors don’t even know about
What she learned from 10 years as Head of Harper Collins Non-Fiction
How to work with an editor
Andy Bounds
Communications and Sales Expert Author of The Jelly Effect, The Snowball Effect and Top Dog
The number one communication skill which authors need
Why his pitch for The Jelly Effect was so successful
The importance of ‘the afters’ for your readers
The best time to write and be creative
How to brilliantly use LinkedIn
Paul Mort
Author, Marketer and Coach
The amazing way he built his tribe
How to disrupt your industry
Name generation for products
What Paul hated about writing his first book
and what he did about it
The amazing side benefit he discovered by writing his book
Why he self-published his first book and the process he used
What’s vital to get right when self-publishing
The vital step you need in every communication
His shocking advice to children’s authors
Where he gets ideas for his legendary daily emails
Penny Haslam
Author – Make Yourself A Little Bit Famous
How to use your book to promote yourself
And on the flip side - how to promote yourself so you can promote your book
Amazing ways to promote your work
How to get your book over the line
Using LinkedIn
How she found the motivation to write
Working with a publishing partner
Sue Richardson
Founder of The Flying Squad Publishers and partner in The Right Book Company
Why it’s true that everyone has a book inside them
How to write a book that people want to buy
Using a book to build your business
What authors need to think before they write a word
How much autonomy you should expect when working with a publisher
What’s an imprint and how is it different to a publisher
The new ways of publishing and how you can benefit
Why you should always do the pitching process – even if you’re going to self-publish
How to avoid a publishing mistake that could cost you thousands
Mike Alden
Book Blast Specialist
How to get that Number 1 spot
Finding people to buy your book
Why it's NEVER too early to start marketing
Stealth marketing ideas that don't cost a penny
Creating an unmissable offer
Step by step guide to creating a brilliant book blast
The Secret Lawyer
They used to represent a publisher - now they're here for you
How to make sure you don't get ripped off
International book rights. What you need to know
How to avoid being sued
The easy trap most new authors fall in to
Copyright law and how not to infringe it
Grant Marshall
Executive Creative Director - DECIDE.
How to create a brand
Why a buyer will or won't pick up your book
Making your design look brilliant online
The biggest mistakes to avoid with design
How one tweak with one product made millions
The start of all great design
Chris Cudmore, Publishing Director - Kogan Page
Don't make these mistakes when pitching to a publisher
What to expect when you get a book deal
Business books in 2021, what he thinks will sell
Understanding exactly who you are writing for
How to pitch Chris
Katherine Clements
Historical Fiction Author
How to write historical fiction
What to do when your first Amazon review is 3 stars and includes plot spoilers
Getting a 3 book deal!
The edit
Using Instagram as a fiction writer
How to keep moving forward
Tom Palmer
Young People's Author
Tom's amazing story of becoming a full time author
A clever way to sell hundreds of books
Why you should make friends with librarians
The amazing way he got his first book deal
Eliminating doubt
Maximising on historical events with your writing
Take a moment to read these comments from previous members of Write That Book Masterclass
Jeannie Duncanson
Author of The Educated Pheasant
I never thought I had the ability to write and illustrate a book, so when I saw the finished printed version, it seemed so unreal
Ildiko Spinfisher
Author of Energy Aware
Writing my book has given me a great sense of completion and the delightful knowledge that others can find guidance in its pages for their own journey
Alan Rafferty
Author of Buying Your Granddaughter
After the euphoria of being published, seeing my book on websites and in bookshops, it suddenly dawned on me that a whole new scintillating world had opened up to me and, just possibly, a whole new career.
Sarah McGeough
Author of Eddy Finds A Family
Writing a book has been a life changing experience.
It’s reignited my passion for writing and I am immensely proud to be able to tribute my book to my son.
Charlotte Grand
Author of The Fertility Kitchen
Write That Book Masterclass is jam-packed with useful information, delivered in an engaging way. I started with a solid idea and by the end, not only had I pitched to a shortlist of agents, I signed with one!
Richard Thomas
Author of The End Of The Line
Writing a book for me has been a turbulent journey, but safely piloted by the friendship and stewardship of new friends from the Write That Book Masterclass.
Amazing Levels Of Service For Write That Book Masterclass Participants
We asked members of the most recent Write That Book Masterclass for their feedback and they were all surveyed for an NPS (net promoter score).
Members gave Write That Book Masterclass a staggering NPS score of 81 which is higher than Amazon and Apple (combined!)
Your questions answered
Can I pay in instalments?
How much time will it take?
When does Masterclass start?
Can we contact The Masters?
What if it's not for me?
Who is Michael Heppell?
Audio is becoming a huge part of the writing world.
In this special bonus session, you will learn how to:
- Record quality audio without needing a studio
- Produce your own audio book
- Sell your audio programme without incurring hefty fees
This BONUS is Worth £950!
Building a mailing list and communicating with your ‘tribe’ is an essential way to create and maintain an interest in your work.
In this bonus session you will discover how to:
- Set up an online mailing list – for free
- Create a compelling offer so members will join
- Automate the process so it works in your sleep
- Offer quality content so your emails are opened and read
This Bonus is worth £950!
It’s never been more important to launch your book properly. In this bonus session you will learn how to:
- Create a perfect launch event
- Encourage pre-registration and ensure people show up
- How to make an online launch interactive and fun
- The 3 best ways to sell books at your event
This bonus is worth £1,500!
BONUS SESSIONS ARE EXCLUSIVELY FOR EARLY BIRD MEMBERS
Nick Finney
Author of The Bumps Ahead
When I opened the package and saw my book, in print, I cried.
Heather Stevens
Author of Beyond The Breed
A real sense of achievement and feeling like I’ve passed an exam with 100% top marks!
Beth Paris
Author of Scared To Be Me
The immediate impact was that I got to finally share my story; which was a therapeutic relief.
Diane Hull
Author of Be Proud Be Blue
Writing children's books has fulfilled my childhood dream; to share the love of reading with young children, reaching into their hearts and carrying them off to a world of imagination.
Nichola Kingsbury
Author of Compass and Carrot
It has meant accomplishing a life long dream and extending my creativity.
David Rogers
Author of Fuelled, Fit and Fired Up
A year ago I hadn't even thought about whether I wanted to, or indeed was capable of, writing a book. Now I'm a published author.
Elaine Allen
Author of The Witches of Whittington Edge
This series of books has been scurrying around in my head for years so it was great to actually get two of them published.
Mike Garde
Author of Tame Your Inner Critic
Writing a book has given me a tremendous sense of achievement and confidence.
Ian Pilbeam
Author of Are We There Yet
One of the best things I have ever done. It now feels like my book has existed forever, it is a living part of me that will live on long after I have departed.
